Most of the well-known logos we are familiar with today are the products of creative brains, lofty aspirations, and perceptive tales. What characteristics do logos have that make them so popular around the world? Animated logo design, monogram logo design, or any other style, which one has a huge impact on people?
These are some of the crucial elements, but establishing an effective logo design requires extensive strategic preparation. It ought to:
- Be recognizable every time
- Reflect on the philosophy and message of your brand.
- Be distinct enough to be seen among the crowd.
- Establish a relationship of dependability and trust with the clients.
- Be discernible and readable in all sizes.
- Have a classic and polished look
Including numerous important principles in a single logo can be intimidating. Rest confident that numerous notable brands have succeeded in achieving this accomplishment, and it has resulted in thriving commercial advantages.
Understanding the origins of well-known logos and companies can help you improve your branding strategies to establish a strong connection with target market by choosing the best logo design services.
It is crucial to note that many of these brands did not become well-known on their first attempt, but their willingness to adapt to changing trends and persistently develop their visual branding has enabled them to stand out.
So What Are The Characteristics of Famous Logos?
Very simple. It’s meant to convey one important message, not ten.
Relevance – aligned with industry mission/vision
Memorable – so simple and effective that it is easy to remember
Timeless – withstands the test of time and trends and never loses relevance. For example, Coco Chanel, Versace, Dolce, and Gabbana.
Versatile – easily customizable for small banners, large billboards, and black and white backgrounds.
The most important aspect of logo designing is about 78% of consumers believe that logos are art.
Famous Logos and Their Stories
It’s interesting to think that one of the world’s biggest brands is visually represented in fruit.
To this day, a myriad of theories circulating on the internet about how the popular company logo of the nibbled apple came about.
The most famous theory is that the logo is a tribute to the late Alan Turing, the father of computer science. It is believed that he committed suicide using an apple laced with cyanide. People thought this was an appropriate gesture from Apple – to commemorate the life of the man who made the high technology mission possible.
McDonald’s coat of arms is one of the most famous logos for several reasons. It’s instantly recognizable because it represents more than just a fast food chain. The logo has become a cultural icon associated with global expansion, capitalism, and the spread of American culture.
One of the logo’s most striking elements is the gold arch, which resembles an ‘M .’When McDonald’s first franchise restaurant opened in 1952, the arch was part of the restaurant’s exterior design.
The brand colors yellow and red were aimed at by the company. Red represents energy and stimulation; yellow represents happiness. The yellow arch was highly visible and made it easy to spot the McDonald’s crest on a busy street. All in all, McDonald’s proves that the elusive secret recipe for creating one of the world’s most iconic logos is a perfect blend of form, color, and simplicity. With these qualities matching, it didn’t take long for people to remember such a simple, unique, and impactful design.
The Google logo may look like a simple, colorful wordmark on the surface, but these details tell an important story. Google is known for customizing designs to commemorate important dates and historical events, but the primary images have changed very little over the years.
This logo was originally designed by Larry Page in 1997. Since then, Google has made changes to its logo. These colors are very important to our beliefs, and this process requires a lot of thought on our part.
When deciding which colors to use for the graphic design logo, the company’s designers wanted a pattern that would be accepted, widely recognized, and symbolic of Google’s unique identity as a company. Given Google’s global success, it felt unrealistic to make the logo completely conventional. If you also want to get the unmatchable digital marketing services for your brand, our team is here to help.
The use of red, blue, and yellow is a fairly common combination on the color wheel and encompasses all three main hues. The green “L” was a conscious choice by Google to represent our willingness to think outside the box.
Coca-Cola has one of the most popular logos in the world and is arguably the world’s most iconic logo. The brand’s design underwent several changes before arriving at the current one. Its typography and double-C signature have remained unchanged since 1887.
The Coca-Cola logo is recognized by 94% of the world’s population.
The personalised products was marketed as a brain tonic that regulates mood and temperament. A few years later, cola nut and cocaine extracts were replaced with citric acid and various fruity flavors. It’s been going on for years. The company’s accountant, Frank Robinson, came up with the Coca-Cola name, created the logo’s typography, and suggested including two capital C’s in the logo to increase publicity.
Initially, interest in the tonic was very low. John Stith Pemberton, the inventor of Coca-Cola, attracted investors, but no one was interested in the product. Shortly after that, he sold the company and died afterwards. Coca-Cola then owned by Asa Griggs Candler, who started bottling formulas and hired Robinson to do advertising. They used the original logo and all the features.
Today, the typography and capital C have remained unchanged from their origins. Red was the primary brand color because the bottle had to be painted red to distinguish it from the alcohol during transportation. Coca-Cola’s colors have since been enhanced with three different red combinations.
Ever wondered which restaurant chain has the most establishments? You might think, Starbucks, McDonald’s, or Burger King, but guess what? The subway! Subway was founded in 1965 by 17-year-old Fred Deluca.
Subway, like its logo, got off to a humble start. The Subway logo was just a wordmark for the company name with arrows at the beginning and end. These arrows remained with each change as they represented fundamental aspects of the business.
The arrows point to the entrance and exit of the restaurant, symbolizing the principle of serving people on the move. Basically, it’s easy to walk in, order, and take your food home. The company initially targeted health exercisers, especially athletes and people who pay attention to their diet.
In 1982, Subway redesigned the logo to give it a more modern look, emphasizing the arrow. It contains the wordmark in the shape of a green submarine, now italicized and split between white and yellow.
In 2016, the logo underwent a final change, removing the green submarine and using blank space. Subway titles are again divided into yellow and green. The arrows are still there to emphasize the principle of motion.
“Sub” (also another word for a sandwich) is colored yellow to represent the color of the product, namely the sandwich, which is reminiscent of bread, cheese, etc. The “Way” is colored green, symbolizing health and exercise. Together, a logo is a powerful image that describes exactly what a company represents.
When it comes to popular logos and brands, Amazon is a prime example of humble beginnings. Since it has launched an online bookstore, Amazon has changed its logo, each representing a growing facet of the business. In early 1998, Amazon declared itself “the world’s largest bookstore.”
This logo at the time depicted the Amazon, the largest river in the world. A few years after its launch, Amazon redesigned its logo and removed the flow. Instead, they used a simple black wordmark and removed the tagline.
As Amazon’s offerings began to expand beyond books, the black wordmark quickly incorporated a large gold “O” into the title to represent the globe. This was arguably the most significant change to the logo, ultimately leading to the current logo.
This version of the logo best represents the brand’s growth over the years, from a bookstore to a marketplace where you can buy anything you want. An arrow pointing from A to Z represents the company’s ability to provide everything its customers need.
Facebook is the world’s largest social media platform. It’s hard to believe that this giant social media platform, now a subsidiary of Meta, started out as a modest dorm at Harvard University.
Despite the drama and controversy the company has faced, the company remains unwavering in its convictions. It is one of the most famous logos seen daily by a user base of nearly 3 billion.
The Facebook logo is simply the brand name spelled out in lowercase. Why lowercase? This style represents the casual nature of Facebook, a casual social media platform for connecting with people.
But there are more personal reasons for the color scheme. Mark Zuckerberg is red-green blind, so he sees blue best. Hence Facebook’s iconic blue and white color scheme.
Having one of the most famous logos in the world is no easy task, but these companies certainly prove this it can be done.
There’s a reason these logos have achieved world-class fame. Because logos stood the test of time and permeated people’s consciousness, businesses can achieve high levels of growth and popularity based on their logo. What’s the secret behind these popular logos and brands?
Many successful logos take a minimalist approach with a strong story behind them. Sometimes what you display between the lines is stronger than what you display directly.
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