Finding the perfect idea can be challenging when embarking on the logo design journey. While there is no magic recipe, LDC has discovered several effective methods that have worked well for us.
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What Creates a Great Logo?
There are no rules about how to design icons. Experts say that a logo’s only job is to identify the company. This is also called the logo’s primary mission. Still, you can learn a few tried-and-true principles from the great graphic artists of the past. This is possible because we can see which ideas still work after 50–60 years.
Designs that have stood the test of time show us concepts businesses can use in any situation. These are:
Let’s find out more about what each of them means.
Nike, Apple, IBM, and McDonald’s are notable names with simple logos that have stood the test of time. Even complex designs like Starbucks have been made simpler for greater recognition.
Paul Rand, a well-known character designer, wrote a book called “Design Form and Chaos” in which he said that complicated and hard-to-understand designs can hurt you. Most of the time, literal examples make it harder to understand the message and cloud it. For a brand to be clear and compelling, it must be simple.
To be remembered, a logo needs to be simple and use colour well. People may be more likely to remember accessible forms. Because colours can grab our attention quickly, they are essential for a brand to stand out. It’s necessary to make the logo stand out from competitors, so studying and keeping a visual record of rival logos can be helpful.
A logo should fit the company and the people seeing it. For example, a professional logo design company in the UK would use a lively and bold font for businesses that aim to attract young people. Still, it would not be suitable for a corporate law company.
Design a logo that maintains its visual impact and legibility at all sizes, from 10 millimetres to 10 metres. Ensure it works effectively in both colour and monochromatic settings. The logo should be adaptable to different backgrounds and layouts, looking good in any context. Simplify the design if necessary to improve readability at smaller sizes.
A prosperous logo should have longevity and withhold from following short-lived design trends. Fashion trends may be appealing momentarily, but they quickly become outdated. To maintain your brand’s character and make a lasting impact, focus on creating a descriptive logo rather than relying on dialogue or fleeting design elements.
Unlocking Creativity: Coming up with Logo Planning Using Key Design Ideas
Now that we know what makes a good logo let’s look at how to use this information to develop logo ideas.
Set Your Goals In A Clear Way
It’s easier to come up with ideas when you know where you’re going. Before you start thinking about making a logo design brief is essential to learn about the company, the competition, and the target market.
Determine the right aesthetic
In logo creation, it’s common to start with clever ideas. The most vital thing is discovering a practical and appealing answer to the business. If the brand has the right “feel” and look, it will significantly impact. For a logo to have value, you need to know what the company stands for and who its customers are.
A Useful Thought Exercise
Before you start making a logo, famous logo creator Myles Newlyn says: “Imagine a pamphlet from the company you are making the logo for”. Think about how it looks and feels, as well as details like the weight and shine of the paper. With the help of this game, you can picture a scene based on something you’ve seen or done.
The places you’ve been, the movies and TV shows you’ve watched, the books you’ve read, and the restaurants you’ve eaten all add to your mental toolbox of aesthetic and visual memories. To increase the number of things that can inspire your creativity, you need to do many different things.
Creating A Mood Board
To make a mood board, find photos that fit the company’s style and put them all in a prominent PSD (or PowerPoint or Keynote file, whichever is easiest for you).
Typefaces, graphics, and pictures should all be put together. Any kind of picture that has the right style.
Look in books, magazines, the internet, Pinterest, Behance, Dribbble, and other places.
Right now, you shouldn’t worry about ideas. Only pay attention to what looks and feels right.
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Instead of going straight to a computer, it’s best to start coming up with ideas on paper so you can find the best solution for your design. Aaron Draplin shows how this method works by discussing how pencil sketches are freeing, quick, and unexpected.
Starting with paper gives you a more natural and personal feel, making getting original ideas easier. It uses the tried-and-true ways of saying and making up things. The creative process is aided by writing anything down, even if it’s simply a stick in the ground, charcoal on a cave wall, or a pencil in a notepad.
To overcome the daunting task of starting with a blank piece of paper, engage in several exercises that assist you in the logo design process to get clarity and direction.
Word mapping is an excellent way to come up with new ideas. Start by putting a word about your business in the centre of the page. You can make as many by extending lines and adding related words. A vocabulary can help you do this. These words concern the business’s name, what it sells, its theme, or other important information.
For example, if you’re making a logo for a company that gives out real estate, start with “Estate Agent” and add words like “rent,” “moving,” “property,” “flat,” etc. You can add comments like “delivery vehicle,” “boxes,” “packing,” and “tape” after “moving.”
You’ll have a page full of words after a few hours (or days, if possible). Use a marker pen to write down words or phrases that might be the start of great ideas.
Word mapping is an excellent way to make a logo because it supports creativity, leads to original ideas, and is easy and straightforward.
Another good idea to do is to draw pictures instead of writing words. You can explore ideas and develop new ones by drawing forms, symbols, and icons.
The FedEx mark is a well-known example of picture mapping in actual logo design. The logo’s creator, Lindon Leader, put an arrow between the letters “E” and “x,” which are hidden. FedEx’s primary global transport and delivery service goals are speed, accuracy, and progress. The arrow is the best way to show these goals.
This creative use of a picture in the name makes it look better and transparently tells a key thing about the company’s service. The hidden arrow, which stands for efficiency and dependability, reinforces the idea that packages should be delivered on time and in the right place.
The FedEx logo is an excellent example of how a simple, well-placed visual element can boost the meaning and effect of a brand, making it famous and easy to remember.
Even if it seems small, draw easily and quickly. Even ideas that don’t seem very good can be helpful in surprising ways. Drawing all the time will help you develop a few main ideas. Look into it, try it out, and give the process a lot of time. You don’t have to be able to draw perfectly; just make sure you get the main ideas.
Get Past a Creative Block
It might take a lot of work to create a simple, unique mark that stands for a company and makes it stand out from competitors. It’s normal to feel like you’re stuck and don’t have any ideas. Accept that exploring ideas is a messy process. Even hundreds of bad scribbles can lead to one great idea.
When you’re tired, take a break because that’s when new ideas often come to you. Keep a sketchbook on hand if you get a thought out of the blue. Don’t give up, and trust the process.
When coming up with logo design ideas, it’s essential to consider how easy they are to remember, how useful they are, how flexible they are, and how timeless they are.
As a top logo design, web design, and development company in the UK, we know these parts’ importance. One of the best things about our team of expert logo and website designers is that they can make unique and flexible designs. We use the correct method and exercises that make you think with a clear goal to get you thinking creatively.