Every company in the world wants to grow into a unique brand identity and a strong brand that is instantly recognizable. Telling a complete story without using a single word is an art form that every marketer strives to perfect. One of the best ways to incorporate this art into your business is by creating a logo that will forever be etched in people’s minds. According to Statista, the global market value of 3D animation will be around $18 billion by 2022, up 10.8% from last year’s $16.2 billion.
We’ve seen big companies do this. So it’s very easy to tell the difference between a BMW and a Mercedes, or find a McDonald’s without having to end up at a Wendy’s. It’s all in the logo design.
Professional logo animation services gives your logo a chance to come to life and leave a lasting impression on your audience. There are two types of animation when creating a logo.
- Animation of Objects
- Agent Animation
Animation of Objects
Object animation uses an animated object next to the brand logo. Universal Studios logo is the right example here. The globe is seen spinning before the logo is placed in front of it. Object animation for logo design.
According to two researchers, positive attitudes are generated when the brand personality implied by the animation matches other trademarks such as the brand slogan and logo graphics. According to researchers, object-animated logos are a sign of brands whose services are more stable.
In any case, it is the company’s duty to evaluate whether an animated logo is required. Still, an animated logo is undoubtedly a great investment in turning your brand’s logo into timeless content. Using an animated logo wherever you post your content will definitely enhance your content strategy.
Agent animation is the autonomous movement of the brand logo. This means that the logo elements move and provoke a response. Animated agents make the logo appear alive and interacting with you. It’s up to you to make it a fun interaction or just an interaction.
A marketer knows little about animation has ability to bring a brand to life. Logos are in many ways central to a brand’s personality, and logo animation helps shape the brand’s image.
Let’s look at best practices. Of course, these may vary slightly from logo to logo. However, we have summarized some of the important points to consider.
Proper Intro and Outro
Today, first impressions are more important than ever. Social media channels are saturated. As a result, the consumer’s attention span is shortened. Therefore, the beginning of your video should be very engaging and the conclusion should reinforce the value you offer. If you insert a logo animation at the beginning of your video, keep it to the point and interesting. Also, the beginning of your content should be visually motivating, whether or not you use a logo animation as an intro. This can be attained from end to end attractive images, elements, music and/or combinations.
Place the logo in one of the top corners of the entire video to avoid subtitle conflicts. Decide where the logo will stand out. And time it so that it doesn’t distract too much from the main headline or message.
Then insert a video with a CTA and a logo animation. The exception is long animated video content. By the time the viewer reaches the end of the video, they probably haven’t thought about the logo animation. Most digital marketing videos tend to be short (one minute or less), so a logo animation as an intro or outro can have enough impact.
Neither Too Long nor Too Short
How long should the logo animation be? Let’s start with some questions. What is the goal of logo animation and in what form is it used?
- Try to limit its duration to enhance awareness. Like five seconds or even less.
- Take up to 10 seconds to emphasize your brand personality and incorporate more elements into your animation.
- For animations in GIF format, the ideal length is limited to just under 5 seconds.
- If you use animation for brand on your social media video, try to keep it not more than ten seconds.
Customized For Your Brand
Your logo animation must match your brand’s persona. And its vision, mission, and standards. This means using color psychology to highlight colors in your logo that relate to specific ideas. You can also include various fundamentals and animations before your logo give the impression on screen or highlight different parts of it. Also, customizing your logo animation gives you the added advantage of keeping your brand standout from your competitors. So let’s see how you can showcase your brand and how you can make it stand out from the rest. If you’re not completely sure, relying on experienced designers can help.
Get the Measurements Right
If the logo animation is too small, it may look blurry or illegible. If it’s too big and there isn’t enough negative space, it can look cluttered. Give the designer some context on how you will use your logo animation. This allows you to create accordingly. This is also useful if you want video files of different sizes. For maximum versatility across all channels, save your logo animation in the following file sizes:
- 1920×1080 rectangular output. 16:9 resolution provides a high quality output that can be used in many deployments.
- Square output of at least 800 x 800 pixels.
Think About the Shades and Shades You Use
If your logo contains different colors, shades, and shades, it can be difficult to incorporate them into your animation. Logo animation doesn’t show everything in every frame. Therefore, it is ideal to animate a version of the logo that has very few colors (such as two colors). Even a seemingly simple black and white version of a logo can be very effective when animated.
Have your designer test different variations to see which one stands out the most. If you animate a multicolored logo, make it as small as possible without sacrificing legibility. Have your designer adjust the opacity (65% to 90% is common) to see what different variations look like.
To create your logo animation work successfully, you must first evaluate your business and concentrate on your brand message. If you have an in-house team member responsible for brand design, or if you prefer to learn on your own, there are many tools available to get you started with logo animation and professional website design.
Whichever tool you choose, make sure your logo animation makes sense for your business and uses your brand’s colors, shapes, and fonts. A comprehensive brand experience is extremely important to your customers. If you are looking for logo design experts, Logo Design Company is professional logo animation company to help you to get your perfect animated logo. Contact us now!