Either you, as the client, wish to garner feedback about the design you get from the designers to make the ideal decision, or the designers will, at some point, gather feedback on your custom logo design to refine it.
This blog is used as a walking stick on how to get constructive feedback on custom logo designs for both business owners and designers.
Avoid Subjective Feedback
How you display the design to your clients or how to reach friends or family for feedback on a custom logo design is important.
Evade subjective feedback in all possible situations such as don’t ever ask the people what they think about a design or getting their personal judgements.
The logic behind this “no” is that a designer not only create a piece of art but a functional piece that parallels your business personality, offerings, and vision.
Besides this, the designer considers the technical aspects of a custom logo design: versatility.
If a designer has confidence in what to do, then every logo element fits well.
So, if you ask someone about your custom logo design, they will describe their opinions. These answers will not help you until those opinions make sense or relate to inside knowledge about your goals.
If you ask and take their feedback, you will act on it. It can be a nightmare situation, can’t it? So evade this at any cost.
But rather than explaining how you have designed this custom logo by explaining them what factors you keep in mind when designing a logo like brand personality, offerings, mission, and vision. You should also explain why you use these colours, this logotype, fonts, shapes, etc. By doing this, you will let them understand the purpose behind the custom logo design. This way, you get objective feedback.
By presenting the logo differently, the conversation changes. Now, rather than receiving their personal opinions, your conversation appears like a smart discussion based on business targets, strategic decisions, and vision. This feedback will be really valuable for you.
Asking a friend for feedback
When you ask for an opinion regarding your custom logo design from family members, friends, relatives, and significant others, the same principle is also used here. You need to give the context of your custom logo design. Tell them what you are trying to achieve, what issue you are facing, and how you resolved it, and ask for feedback on whether the design meets the goals you’ve set.
Once the audience is familiar with your goals, they will support them.
This way, you will receive quality feedback if you are extremely precise about the feedback you are looking for.
If you’re working on multiple design elements, ask for feedback on one aspect at a time.
When dealing with clients, remember to ask about their target audience.
As discussed, avoid subject questions like What do you think of this logo? No one cares about these answers.
Ask questions on the basis of the project goals.
For instance:
Which of these logo designs ideally displays the go-head accounting enterprise?
Which of these logo designs appears premium to you?
Which of these three logo designs appears to be an SME and trusted company?
……these infinite goal-oriented questions you can ask will guide you to get constructive feedback to make smart decisions.
Getting nourishing from the design community
When you ask for feedback from a large pool of creative graphic design communities, which include more than thousands of logo designers online, your tactic will be exactly what is discussed above, but with a bit of complexity added here, which can be worth debating.
With a third time to repeat, never ask what they think. This question is always kept in mind as we are always concerned with people’s personal and irrelevant judgments. So, delete this sentence or ideas from your brain.
Ask specific questions after delivering the context of your custom logo design.
Let them be familiar with the issue you are dealing with and how you are solving it, using a design that provides objective and valuable feedback.
However, you will still get subjective answers, as it is the nature of humans.
But the question is, how can you deal with it? The answer is by overlooking it as they are worthy of being overlooked.
A decent designer will always ask questions to learn the goals and deliver feedback based on those goals.
If you feel the designers have failed to give subjective feedback, let them remember in a polite manner.
Note each has the right to give feedback, but everyone won’t deserve it due to the trust factor. So, always check who is trustworthy while politely overlooking others.
By getting and accepting everyone’s feedback, you will get overwhelmed.
How do I produce goals to ask the right questions?
We know that many people who recite the articles will struggle to apply this approach due to a lack of goals or lack of information needed to get constructive feedback.
Well, as a designer, this all depends on when you start the project. You need to learn their brief, have a meeting with them, and understand their personality, offerings, mission, and vision.
In a custom logo design project, three things matter: the Dos and Don’ts, rivals, and the target audience. The business’s expectations are also important.
The Business
- What is the title of your business?
- What products/services does your company offer?
- Where do you view your company in a 5-year period?
- If you are not a start-up, why do you need a new logo
- Do you have a business slogan or tagline?
- Is there a sole story behind your enterprise?
- On what spots your new logo be placed?
The Rivalry
- Who are your main rivals?
- Why should your audience choose you over the rivalry?
- What sets you apart from your rivals?
The Audience
- Who is your aim people?
- Explain your aim market.
- What content do you need your viewers to link with your business?
- What is the general message you desire to convey to your aim audience?
Finally, expectations and preferences might be irrelevant, but they help you determine whether the custom logo design will be agreed upon. You can ask what colour, fonts, or shapes they prefer in the logo or anything they don’t want in the logo.
Conclusion
After reading this article, you can get the most objective and constructive feedback that could refine and polish your custom logo to a new level in alignment with the brand everything.
Call our logo design company in the UK, Logo Designs Company, for the super logo.
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