Logo designs have been the most effective marketing technique of all times by communicating the brand’s message with its name. From banner ads to top tv commercials, companies are seen using their logos as the basis of the marketing technique. The simple design and icons represent the business core values, mission, vision, products and services. Industries are using the latest marketing trends to design simple, unique, memorable, and timeless logos. Since companies cannot keep redesigning the logos, it becomes vital to research and brainstorm to develop innovative ideas to design evergreen logos.
The recent advertising trends are no longer limited to newspapers or tv ads. They have outgrown themselves with companies marketing through business cards, social media, banners, etc. Look at major companies ranging from clothing to the mobile app development company that have changed the marketing dynamics. Industries now focus on building a brand image embedded in the customer’s mind while urging them to purchase the product or service even if they do not need it. The mobile app development industry has boomed in the last two decades by implementing advanced technologies like AI, virtual reality, blockchain and augmented reality.
The 5 Elements of Mobile App Logo Designs for Business Success
Logo designing is a huge industry that creates unique logos to represent the brand. These logos tell the audience about the company’s goals increasing visibility. Companies are taking the help of mobile apps to market their brands. From a new startup to a large enterprise, every company needs a logo to communicate the brand’s message to its target audience. The mobile application logos should be simple, versatile, original, informative, memorable, recognisable and attractive to create a competitive edge. But before designing a logo for the app company, developers need to focus on some of the critical elements of a dynamic logo.
The app development companies have increased rapidly, each having its own unique brand name and style to attract the audience. Hence, it has limited the combination of colours, designs and fonts to create innovative app logos, increasing the chances of the designs’ copying the styles. But to create an everlasting impression and make a place in the app industry, it becomes crucial for such companies to create unique logo designs, be it just by using different colours or combining a few fonts to develop out of the box logo design. Take the example of the Facebook app that was created a long time back and still is ruling the app industry. Many other mobile apps have also encouraged redesigning the logo or brand name to strengthen the game.
The colour is an essential factor in capturing consumer attention. Since different colours trigger different human emotions, using the right blend of colours becomes necessary. The appropriate colour contrast increases user engagement with the application and creates a competitive advantage. The yellow colour is usually the most attention grabbing, whereas the blue represents trust. Many of the extensive mobile app development company services have blue colour in their logos to connect with the audience on a deeper level.
When creating the logo design for the mobile app company, the designers and companies get advised to research the target audience. Further, it helps in brainstorming and jotting down innovative logo ideas loved by the audience. Companies or designers can take a few elements of each mobile app development logo to create a unique logo design loved by every individual. But the design should communicate the company’s message clearly, be it with a simple text or an icon. Often, researching the audience is neglected, leading to companies creating unclear logos since they have no idea what the audience likes and what they are ready to pay for the app. In short, the design should attract the audience and create a want for its product, be it just for trying purposes.
Using too many icons or images with multiple colours might make the logo look messy, which might not give a clear message about the company services. Moreover, since the mobile app screens are small, the logo designers or companies should create a logo accordingly to avoid the problem of scalability in the long run. Unclear designs and big logos might create confusion leading to users purchasing services of other mobile app development companies. Hence, making small, clear and simple logo designs for mobile applications is necessary. Have a look at a few of the most popular mobile app companies that will give the correct view of the app logos.
When designing, companies often ignore the importance of fonts which indirectly play a vital role in making the brand name stand out from its competitors. The fonts combined with the industry type narrate a strong message to its audience, which might not be possible without the correct use of fonts. Companies can choose from hundreds of fonts, like Times New Roman, Serif, Arial, etc. Though companies can select anyone, sometimes all the fonts cannot be used by every business. Take the example of clothing stores; they often opt for delicate, floral and stylish fonts whereas, mobile app companies use bold fonts to get seen by a larger audience. Hence, it makes it clear not all fonts are for every industry. Businesses often choose fonts that give the brand a professional look and fit with the logo’s overall style. The mobile app development company usually uses Helvetica, Gill Sans, Bodoni, Futura and Optima to give the much-needed professionalism to the apps.
The logo design industry is a vast field where various businesses, from restaurants to app development companies, create stunning logos to represent their brand identity. These businesses market their products or services with mobile apps and through social media, newspapers, business cards, billboards, and banner design services that showcase the complete brand image in a picture. A simple, original, memorable and appealing logo is all it takes to create brand awareness and rule the market for years to come.