You’ve probably got several brochures if you’re aware of your surroundings. They’re those papers that inform you about new gyms, houses for sale, business services, etc. Brochures are super helpful for informing viewers about stuff and getting them curious. But here’s the thing: they only perform if they look great.
Regarding brochures, the look makes a great impression. If they look fantastic, viewers will want to read them. If they look dull, they’ll end up in the trash.
So, how can you make an excellent brochure? Don’t worry; our professionals in brochure design services in the UK will guide you. By the end, you’ll know how to make a great brochure that gets viewers interested and leaves a good impression on the viewers you want to tell things to.
Before you begin designing your brochure,
The key to designing a fantastic brochure is to lay the groundwork beforehand. This includes deeply knowing your brand personality, core message, and target clients. These factors let you run the design process smoothly.
Understanding Your Brand’s Personality
It’s essential to understand your brand personality for cohesive branding. Without this, your marketing materials will appear inconsistent and confusing.
Knowing Your Target Audience
Before creating your brochure, deeply understand who you’re making it for. Different viewers prefer different designs. Different designs are required for different audiences, and an unclear audience leads to wrong design choices.
- Who is your ideal client?
- What writing styles match them?
- How can you catch their attention effectively?
- What information do they seek?
- Do they like more images or more text?
Crafting Your Core Message
Prioritise your main idea. Before diving into the design process, define what you want to convey and how you want to convey it. Your main message is crucial to connecting with your customers. Even the most intricate design will resonate with a clear and strong central message.
Example: Designing a brochure for a kids’ gym – Join us for fun and friendly activities!
Align your language and images with your core message.
Measuring Your Achievements
Measuring the impact is essential. Determine your objectives for the brochure.
- Want more in-store visits? Include a redeemable coupon.
- Aiming for increased website traffic? Utilise a unique web link.
- Building excitement for a new product? Encourage sign-ups for email updates.
Managing Your Finances
Budgeting involves more than just printing numbers. It influences the choice of paper and printing techniques.
- Allocate a budget for each printed brochure.
- Prioritise areas to allocate funds (thicker paper, enhanced images).
As you know, you came to the essential before designing the brochure; now, we will move toward the brochure design guide.
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Designing your brochure
Keep Your Brand Look
While you’re starting to make your design, always remember your brand look. These things are about how your brand should visually feel, and no matter what kind of brochure you’re making, it should match your overall brand.
Pick design parts (like colours, fonts, and pictures) that accompany your brand personality and how your brochure talks and looks. Use brand colours and fonts in your brochure design if you already have brand colours and fonts.
Need help with your brand design rules? Approach us.
Think about Readers When Designing
It’s easy to imagine what you want. But let’s be genuine. What you want doesn’t count. It’s what your customer likes that’s important.
When you’re making your layout, think about your reader. Your client’s preference is vital to receiving information. So what do they prefer? Do they like reading big paragraphs or want pictures to break things up so it’s not too much? Are there specific colours or fonts that they’d like? Where’s the best place to place necessary info (like your business name and contact details) so they can easily see it?
When you’re designing, ensure it’s appealing to your viewers.
Pick Your Brochure Style
You might think, “Aren’t there just brochures, like the regular kind?” But nope. There are loads of options for how your brochure looks and folds.
Per our expertise and experience, there are 15 ways you can fold your brochure. Some of them are:
- Parallel fold
- Roll fold
- Half + tri-fold
- Half + half fold
- Half-fold (letter)
- Single gate fold
- Double gatefold
- Accordion fold
What you plan to include in your brochure will determine the type of brochure that is best for your design.
A Classic Tri-Fold will keep things simple. Choose a more spacious option, such as an Eight-Panel Roll Fold or a 16-panel Fold, if you have a lot of information. If you’re showing a step-by-step guide, use a Four-Panel Roll Fold to make it easy to follow.
Also, think about how you’re going to give out your brochures.
Are you putting them on a stand? Are you giving them in a bag with other cool stuff? Will you mail them? How you give or show your brochures will help you choose the best way to fold them for you and your business.
Collect Your Words and Pictures
Before designing, ensure you have your words and pictures prepared. It will support you in choosing how brochures should look, like how much space you require for text and how large your fonts must be.
But avoid getting too stuck on them. Sometimes design rules change how much text or pictures you can use. Stay open and make sure your main ideas are there.
Begin with the right amount of words. Having lots of words can give a bunch of info, but big blocks of text can be too much and stop viewers from reading. Aim for something in between.
Use big headings and smaller sub-headings to organise your text. This helps viewers skim through if they want to avoid reading everything (and trust us, some viewers don’t). Your main headline is super important. You only get one shot to catch your reader’s attention.
Next, do the same with your pictures. Get all your pictures together and decide which ones help tell your story and where they fit best. Pictures are the first things viewers see, so they support you in linking with your reader and displaying what you perform.
As you work on your design, your words and pictures might change. Again, stay flexible and use these creative parts to tell the story your readers need.
Discover Your Unique Style
When everything’s finished, it’s the way your design looks that will truly make your brochure stand out.
Keep it Simple and Neat.
Lots of graphics! 3D stuff! Sparkles! Tons of text!
If your brochure design is too busy, it can overwhelm your reader. You want your design to be filled with a manageable amount of text, graphics, or different things that fight for your reader’s attention. For best outcomes, keep your design neat, unfussy, and clear to grasp.
Regular brochure designs can be tedious.
Viewers these days are bright. They want different old stuff. So, if you want your brochure to make a mark, it should set itself apart from the rest.
With brochures, the most fantastic designs dare to be unique. What can you do that’s new? The more you do things differently with your design, the more it catches viewers’s eyes.
Highlight Your Call to Action (CTA)
You’re designing your brochure to get viewers to take action. If you desire that your readers take any action, you must ensure they notice.
If your “Call to Action” (action you like your viewers to take) is hidden in an ocean of text somewhere where it is not easy to find or exists on the last page of your brochure, guess what? No one will view it. If you like your CTA to get attention, make it big, bold, and impossible to ignore.
Put your CTA front and centre and multiple spots on your brochure so they’ll see it no matter where they look. The more you place your CTA in the limelight, the more chances viewers have to perform what you’re asking.
Check Your Brochure and Print It
Your brochure design is all set, and you’re almost ready to show it to many viewers. But before that, make sure it’s just right.
Review Your Design
Once your design is done, take your time to look at the final thing. Now is your final chance to add some changes and perfect your design.
- Does this brochure match my brand look?
- Is my message clear?
- Does this design catch my eye?
- Does this design point to what I want viewers to do?
Ask the same questions to others to get different opinions. Show your design to your coworkers, customers, or friends to see if it’s a winner. When you’re satisfied, it’s time to print it!
Pick a Good Printer
When you work with a great printer, your brochure will either appear exactly how you meant it to, or it will have room for improvement.
If you can, visit printers in person. Seeing actual samples in real life is better than looking at pictures online.
Ask questions about potential printers when looking so you can determine if they are a good fit. Here are some examples:
- What kinds of ink can you use?
- What’s the best printing choice for time and cost?
- Can you match colours accurately?
- Can you show me printed samples or digital proofs?
- What if I’m not happy with the print job?
- Do you have your designers?
- Do you have experience with brochures?
- Can you give me references from other brochure clients?
Ideally, find a printer with experience in brochures, uses the latest printing tech, and has designers who can help with design issues. That way, your print job will look amazing.
Select Your Printing Materials
Collaborate with your printer to choose the best stuff for your brochure. Here’s a simple guide to help you out:
Thicker paper usually means a heavier sheet. There are multiple ways to measure paper thickness (such as basis weight and mils), but the most popular is metric weight, abbreviated as GSM. It’s the weight of an 11-meter-square paper sheet.
Most brochures are around 170 to 300 GSM.
Type of Surface
Once you’ve picked your paper, it’s time to choose the surface finish. There are a few types to consider:
- Matte: A flat finish without shine.
- Semi-Gloss: A bit shiny, somewhere between matte and glossy.
- Glossy: A reflective, shiny finish.
Your choice of finish depends on the style you want. Discuss with your printer about alternative options within your budget and what will best fit your aims.
Ink and Special Techniques
Some printers offer special inks that can make your brochure even better. Here are a few you can ask about:
- Foil: A reflective, glossy, metallic ink or stamp.
- Embossing: Pressing a shape into paper to create a good effect.
- UV spot: Adding a shiny coating to specific spots (like a logo) on the paper.
Check with your printer to discover whether these (or other) alternatives are available and how they could affect the cost and timeline of your brochure.
Putting It All Together
Now you’re all set to go and create a fantastic brochure. One that will share your brand message, inspire your clients to perform something, and support you in touching your goal line—single brochure at a time.
So if you feel this job requires effort, you can reach us. With our brochure design services in UK, you can create captivating brochures and perfect stationery designs; our clients call us experts in corporate branding. Besides these, we can craft animated logos in UK. As digital marketing gurus, we offer the best content writing services. Click to connect and make the best decision today.