Web page design is an art of creativity to design every page to appeal to visitors. It begins with an index page of the website. A home page is a place where customers initially arrive on a website. It should be catchy and classy to impact the visitors positively and compels them to extend their stay for more.
In today’s modern website design, every page of a site holds equal importance. It is not necessary that a home page has an exceptional value, and there is not much worth of other pages. The about us, products/services, testimonials, portfolio, contact us, and blog are also highly significant in web design and SEO. A designer should give overall focus on each page of a website and make them eye-catching to visitors.
Many visitors go through dozens of websites regularly. They observe the innovative and modern approach of design and want their websites to be exactly like that. It is a good time for businesses to up their game and pays focus on building dynamic web designs that draw the noticeable attention of customers at first glance.
The professional web design increases the 95 percent chances of visitor conversion and increases sales of a business. Integrating modern web design with a marketing strategy is an essential practice of organisations nowadays.
Here are six incredible yet straightforward features of a professional logo design UK:
Increase Focus on UX and UI
In a modern web design, there is a significant role of UX and UI in enhancing and strengthening the core functionality of a website. A static design merely does not work until and unless backed by some action.
A user has to do some kind of action such as form submission or email subscription to engage and retain his/her interest in a website. The trend for a new website is based on providing an excellent user experience to customers. It delivers a fabulous user-friendly interface design to meet customers’ requirements.
Website loading speed is a crucial factor in today’s modern web design. It is an irritating experience for visitors to wait for the page loading of a website. The core reason why visitors quit and bounce back a website is due to dull speed. A good rule of thumb is that the webpage should load within 1 to 3 seconds.
Navigation is an essential function of a website that compels users to navigate and browse through a website. It is one of the most important aspects of website usability and develops an interest in visitors to your website. The use of breadcrumb navigation and drop-down menus provide ease for visitors to explore your website and stay for longer.
Mobile-Friendly and Cross Browser Compatibility
In today’s era, everything is mobile. Businesses switch to mobile responsive websites to expand their audience reach and gain more traffic and engagement. Customers no more depend on desktop websites.
They have a wide variety of options to find and access your website through different means. They use the laptop, palmtop, smartphones, tablets, and PDAs to search your website. Due to browser compatibility, your website can display on chrome, Firefox, internet explorer, safari, and opera.
Content and Information Architecture
The relation between content and web design is getting stronger. It creates a well-organised information architecture that allows users to read through the content and find the excellent quality of resources. The organisation and presentation of content provide the best way how customers perceive your website. Add sections and categories to display content to users and use headings, subheadings, paragraphs, and bulleted lists to ease reading.
It takes a lot of time for visitors to scroll through web pages. They often miss out on the information they need to find on your site and leave the website. Dynamic scrolling is an excellent solution to all browsing and navigating issues. It helps auto-scroll texts, images, and videos to find quality information on the website.
Hence, in a nutshell, those mentioned above are the helpful features of a contemporary web page design. These features add a remarkable value to the website and enhance its appearance. The best way is to integrate your web design with mobile application development services to bring excellent results.