What makes Nike, Pepsi, Microsoft, KFC, and Apple popular around the world? The answer is their logo. It is the only thing common amongst all these big-name companies and makes them renowned among customers. When any ordinary customer has a glance at their logo, they quickly remember the name of a brand without hesitation. It is a benefit of the best logo design to make your company from known to unknown. Customers know your brand because of your logo. It increases your business’s fame, success, and popularity and converts your product into a brand.
A brand is an idea to keep publicising your product until it comes to the tip of the tongue of the general public. When everyone starts talking about your company, it will automatically become popular. The way of marketing and advertising also matters a lot in turning your product into a successful brand.
Designing a logo is the first step of promoting your business and expanding its considerable reach to the maximum audience. It does not only elevate your brand but has a positive impact on your overall organisation. A logo works as your corporate identity and boosts your reputation. Many companies hire professional logo designers to build their unique logo designs. It is due to a reason for lack of knowledge about the steps and process of website design.
In this blog, we will elaborate on everything that you need to know about the logo design process:
Asking The Client Requirements
Asking The Client’s Requirements
Gathering a brief about the client’s requirements is the first and foremost process in logo design. It begins with a detailed discussion with the clients about their requirements. It is a designer’s job to collect as much information about a client’s business, such as company goals and mission.
Professional logo designers must confirm with clients regarding the colour, font, and type of a logo design, where client will utilise its logos, such as billboards, letterheads, business cards, t-shirts, and hats. Knowing the location and demographic of the client holds fundamental significance in designing a logo that covers the local area of business. It will enhance the brand identity of a company and stand it beyond competitors.
Doing A Market Research
Doing A Market Research
It is a designer’s task to assemble the maximum amount of information and dig deeper into the client’s business to know more. Many clients fail to verbally express their requirements as to how they want the logo to be on their website.
The core job of logo designers is to get related and relevant sources of information about the client’s business. It makes it easier for a logo designer to understand what a client wants and meet his/her requirements. The Logo designer has to research the market and know about the local competitors of the client, examine the logo styles of competitor and gets a clear idea of the logo’s theme for the customer.
Brainstorming The Original Concept
Brainstorming The Original Concept
An excellent logo designer does not rely on reference sites but also tries to conceive a fresh logo idea for a business. It is not a good practice to copy the theme of a competitor’s website and paste a similar design on a website. A designer loses his sense of creativity and does not bother to think out of the box.
Originality makes your logo unique and popular among customers. Use your mind as a bank of flowing ideas and keep the flow running. Brainstorm and think as much as possible to provide excellent logo design solutions to your customers. It must reflect the goals of the company values and portray a respectable corporate brand identity of your client.
Sketching On The Paper
Sketching On The Paper
It is a widespread practice among professional logo designers that makes them think uniquely and find every idea on paper. Sketching is a creative art that makes a designer dominant in the market. It defines your visual elements and illustrates a clear concept to clients.
Sketches and mock-ups build a solid foundation and basic layout of your website logo. An excellent way is to create a rough sketch of your ideas on paper and refine it further on your digital software. These software tools like Adobe Photoshop and Illustrator are powerful weapons for a designer and enhance his work.
Making The Revisions
Making The Revisions
Revising the graphic design logo theme is not a good idea, but it happens based on the demands and requirements of the client. Usually, a designer is allowed to make three revisions of the draft and make changes as per the discussion and suggestion of the client. It is an excellent way to drive improvement and enhancement in the work of a designer.
Conclusion
Hence, in a nutshell, those mentioned above are the practical steps of the logo design process. Professional logo designers strictly follow these steps to make a magnificent design for a client. The trend for hiring logo designers or custom logo design services in the UK is higher for company logo design.
Read: Transform your Brands Identity with Professional Design Services in London UK