What makes Nike, Pepsi, Microsoft, KFC, and Apple popular around the world? The answer is their logo. It is the only thing common amongst all these big-name companies and makes them renowned among customers. When any ordinary customer has a glance at their logo they quickly remember the name of a brand without hesitation. It is a benefit of a good logo design to make your company from known from unknown. Customers know your brand because of your logo. It increases your business’s fame, success, and popularity and converts your product into a brand.
A brand is an idea to keep publicising your product until it comes on the tip of the tongue of the general public. When everyone starts talking about your company, it will automatically become popular. The way of marketing and advertising also matters a lot in turning your product into a successful brand.
Designing a logo is the first idea of promoting your business and expanding its considerable reach to the maximum audience. It does not only elevate your brand but puts a positive impact on your overall organisation. A logo works as your corporate identity and boosts your reputation. Many companies hire a professional website designer to build their unique logo. It is due to a reason for lack of knowledge about the steps and process of website design.
In this blog, we will elaborate on everything that you need to know about a logo design process:
Asking The Client Requirements
Gathering a brief about the clients’ requirements is the first and foremost process in logo design. It begins with a detailed discussion with the clients about their requirements. It is a designer’s job to collect as much information about a client’s business, such as company goals and mission.
A designer must ask questions to a client regarding the colour, font, and measurement scale of a logo design. He/she can ask about where a client will utilise its logos, such as billboards, letterheads, business cards, t-shirts, and hats. Knowing the location and demographic of the client holds a fundamental significance in designing a logo that covers the local area of business. It will enhance the brand identity of a company and stand it beyond competitors.
Doing A Market Research
It is a designer’s task to assemble the maximum amount of information and dig deeper into the client business to know more. Many clients fail to verbally express their requirements as to how they want the logo to be on their website.
The core job of a designer is to get related and relevant sources of information about the client’s business. It makes things easier for a designer to understand what a client really wants and meet his/her requirements. A designer has to research the market and know about the local competitors of the client. He/she examines the logo styles of competitor websites and gets a clear idea of the logo’s theme for the customer.
Brainstorming The Original Concept
An excellent designer does not rely on reference sites but also tries to conceive a fresh logo idea for a business. It is not a good practice to copy the theme of a competitor’s website and paste a similar design on a website. A designer loses his sense of creativity and does not bother to think out of the box.
Originality makes your logo unique and popular among customers. Use your mind as a bank of flowing ideas and keep the flow running. Brainstorm and think as much as to provide excellent logo design solutions to your customers. It must reflect the goals, company values and portrays a respectable corporate brand identity of your client.
Sketching On The Paper
It is a widespread practice among designers that makes them think uniquely famous and put every idea on paper. Sketching is a creative art that makes a designer dominant in the market. It defines your visual elements and illustrates a clear concept to clients.
Sketches and mock-ups build a solid foundation and basic layout of your website logo. An excellent way is to create a rough sketch of your ideas on paper and refine it further on your digital software. These software tools like Adobe Photoshop and illustrator are powerful weapons for a designer and enhance his work.
Making The Revisions
Revising the design logo theme is not a good idea but happens on the demand and requirement of the client. Usually, a designer is allowed to make three revisions of the draft and make changes as per the discussion and suggestion of the client. It is an excellent way to drive improvement and enhancement in the work of a designer.
Hence, in a nutshell, those mentioned above are the practical steps and processes of a logo design. Every seasoned designer goes strictly follow these step to make a magnificent design for a client. The trend for hiring logo designers and mobile application developers will prevail in the future to create functional apps for customers.